“It runs in the family” is a common turn of phrase we use when a craft is passed down from grandmother to granddaughter or storied family heritage filters through generations. For Liza Echeverry, the granddaughter of a lifelong goldsmith, she had always appreciated the pieces accumulated from her grandfather’s work bench, but never considered pursuing jewelry making. Originally from Colombia, Liza moved to the U.S. after graduating university with a psychology degree, but fate soon intervened and she began dating someone who was in the jewelry business. It was then that Liza had her “aha” moment, and tweezers in hand began creating her own designs and distinct style. “It was something that was so instinctively in my blood, that I surprised myself when I fused these images in my head with actual materials.This rich history that reaches 100 years into my past was manifesting into jewelry that I was making myself. It was exciting!” During this period Liza began to experiment with different textures, techniques, and materials that led her to develop pieces reflective of her own style. Soon after she began selling to retailers in Miami, the economic downturn affected her like many others, and she had to put her burgeoning dream on hold.
After winning an acting role in Colombia, the doe eyed beauty returned home to consider her next move. As it turned out, the new chapter brought love (she met her husband Luis), and a renewed desire to make her jewelry. The happy couple expanded their relationship into a working partnership as well and began their “life project” together. Luis took the reins as CEO, managing the administration, finance and production while Liza got back to work. Fast forward, the couple still has love in their eyes and a shared determination to build a new chapter of their family legacy. The brand has built itself a cult following in Latin America, and now come knocking on the door of U.S. fashion to stake their claim.
Currently based in Medellín with her husband and son, Liza manufactures each piece there. Her artisans are steeped in decades of their craft, working side-by-side to translate her paintings into earrings, necklaces, and bracelets. Each piece is handmade in bronze, plated in 24k Colombian gold, and nickel-free. Sold throughout 9 countries and expanding, Liza Echeverry has encapsulated the spirit of a woman who takes delight in what she wears. Hers are pieces that will exist in the jewelry boxes of grandmothers, mothers and daughters, lending a new tradition to women making their mark in style.